Reebok has formally entered the race for digital health supremacy.
The athletic footwear and clothes firm introduced Wednesday that it is launching a brand new subscription app, Reebok Health. Customers will be capable of entry exercises with trainers, report runs and walks with a GPS tracker, discover vitamin and wellness suggestions— together with guided meditations—take part in challenges, and speak with different customers locally. And naturally, there can even be offers on Reebok gear and methods to buy inside the app.
When you’re pondering, “Wait, one other new health and wellness app?” we really feel you. Nike Coaching Membership and Nike Run Membership, Alo Strikes, Lululemon Studio, and Adidas Working, are simply a few of the notable athletic footwear and attire manufacturers which have companion life-style and exercise apps. There are additionally the Pelotons of the world that began as digital health manufacturers, however then expanded into promoting gear (together with a health content material and merchandise partnership with Lululemon). And don’t overlook the truth that it looks as if each health club, Pilates studio, and common coach as of late has their very own app or digital platform.
“Analysis constantly demonstrates that individuals who have enjoyable with their exercises and really feel a part of a neighborhood are extra motivated to stay with their health routines.” Richard Sale, CEO of Reebok Health app
You’ll be able to thank the pandemic for the preliminary digital health growth, which is no longer a lot a pattern because the norm. Plus, different manufacturers have proven that getting in on the digital health panorama is a good way to construct model loyalty in the event you’re within the enterprise of promoting sneakers and athletic put on. So, yeah, in the event you make train gear, it is smart to have a wellness app as of late, even when it does put you in direct competitors with Nike.
So what makes Reebok totally different? In Reebok Health, you will discover health and wellness courses, monitoring, vitamin and life-style data, leaderboards, challenges, and boards that seem in most different apps—although not each app has all the above in the identical place. Reebok stresses {that a} sense of enjoyable, neighborhood, and its wholistic method is what makes it stand out.
“Analysis constantly demonstrates that individuals who have enjoyable with their exercises and really feel a part of a neighborhood are extra motivated to stay with their health routines,” Richard Sale, CEO of the Reebok Health app, stated in an e-mail. “To help this, Reebok Health app presents a dynamic platform that encourages energetic dwelling via partaking group challenges and interactive neighborhood leaderboards. Our platform additionally offers a wealth of vitamin and wellness sources, making certain a holistic method to well being.”
A subscription to the Reebok Health app will value $99.99 per yr (and also you get a seven-day free trial). When you’re a Reebok buyer, you may obtain 40 p.c off the app—simply log into your account and buy the app via the Reebok website the place you will then obtain a code for the low cost.
The app is out there for buy for everybody via Reebok.com.
